A launch week with no loose ends
We map the weeks before publication day, help you organize advance readers and a cover reveal, and give you a clear checklist so launch week is about readers, not scrambling.
- Free initial consultation
- Clear written quote
A calm launch is usually the result of decisions made two months before anyone notices.
Most launch problems start weeks earlier
A preorder page that goes live without its description, advance copies sent too late for anyone to finish them, a cover reveal scheduled the same day as a holiday sale: these are the small timing mistakes that make launches feel chaotic. None of them is difficult to fix, but each needs to be on the calendar early.
We work backward from your publication date to build a week-by-week timeline, then help with each stage: recruiting and briefing advance readers, planning the reveal, preparing launch posts and emails. We also flag where retailer review guidelines apply, so advance copies are handled in a way that respects each platform's rules.
What you gain with book launch support
We map the weeks before publication day, help you organize advance readers and a cover reveal, and give you a clear checklist so launch week is about readers, not scrambling.
A dated timeline
Every task, from setting up the preorder to scheduling the final launch email, sits on a calendar counted back from publication day, with owners and deadlines clearly marked.
Advance readers, organized
We help you decide how many advance copies to send, in which formats, to whom and when, plus a short brief explaining what you are asking readers to do.
Review guidance respected
Platforms such as Amazon and Goodreads each publish guidance on reviews from gifted copies. We point you to the current wording so your advance reader program stays within it.
A launch week checklist
Day by day, you know what to post, who to email, which links to check and what to do if a retailer page shows the wrong price or edition.
From first read to final file
You are kept informed at every stage, and nothing moves forward without your approval.
- 1
Set the date
We confirm your publication date, formats and retailers, then check that it leaves enough runway for advance readers and a cover reveal.
- 2
Build the timeline
Working backward from launch day, we lay out every task by week, noting what you handle and where we support you directly.
- 3
Readers and reveal
We help you find and brief advance readers, prepare the reveal graphics brief and announcement copy, and schedule both for maximum lead time.
- 4
Launch and debrief
During launch week you work from the checklist. Afterward we review what went well and which tasks to carry into the following month.
A plan that starts before release day
Good marketing is steady rather than loud. A typical plan builds over several months, then keeps going after launch.
- 90 days out
Positioning
Audience, comparable titles, metadata and the core message for your book.
- 60 days out
Platform
Website, author profiles, newsletter sign-up and social presence in order.
- 30 days out
Momentum
Cover reveal, advance reader copies and early conversations with readers.
- Launch week
Release
Announcements, launch content and a simple checklist so nothing is missed.
- After launch
Longevity
Reviewing what worked, refreshing metadata and planning the next push.
Everything in the brief
The exact scope is confirmed in writing before work begins, so you always know what you are paying for.
- First-time authors who have never planned a book launch
- Authors with a fixed publication date approaching fast
- Series writers wanting each release to build on the last
- Week-by-week pre-launch timeline
- Advance reader plan and briefing template
- Guidance on sending advance copies securely
- Cover reveal plan and announcement copy
- Preorder setup checklist
- Launch week day-by-day checklist
- Launch email and social post drafts
- Post-launch debrief call
Let’s talk about your book
Share a few details and we will reply with practical next steps for book launch support, and a written quote if you would like one.
- No obligation and no pressure
- We aim to reply to every enquiry within one business day.
- Your details stay private
Plan My Book Launch
It only takes a minute.
Eight to twelve weeks before publication is comfortable. That leaves time to send advance copies, give readers a few weeks to finish them, and run a cover reveal before preorders open. Shorter timelines are workable, but we will tell you honestly which steps need to be trimmed.
No. Reviews are written voluntarily by readers, and retailer guidelines generally prohibit paying for or trading them. We help you build an advance reader list and ask clearly and politely, which is the honest way to encourage early reviews, but the number that arrive is up to readers.
Most advance readers are happy with an eBook file, which is quick and inexpensive to send. Some reviewers and booksellers prefer print. We help you decide on the mix, choose a secure delivery method and add a note that the copy is uncorrected if final proofs are not yet done.
We plan it with you: choosing the date, preparing the announcement text, briefing any reveal graphics and suggesting where to share it, such as your newsletter, social accounts or a friendly blogger. Whether we post on your behalf or you publish from your own accounts is agreed at the start.
Launch support is quoted as a fixed project based on how many weeks of planning you need and how much hands-on help you want during launch week. We agree the scope and dates in writing before the timeline is built.
Often paired with
Ready to start on book launch support?
Tell us where your book is today. We will read your sample and recommend a clear, honest next step, with no obligation.