Marketing built around the readers you need
We help you work out who your book is for, how to describe it to them and where to find them, then build a launch and longer-term plan you can actually sustain.
Good marketing begins with knowing exactly who the book is for and where they browse.
Marketing starts before the book is finished
The most useful marketing decisions happen early: which category the book belongs in, which comparable titles it sits beside, and what a reader browsing that shelf expects to see. Get those right and the cover, description and keywords pull in the same direction. Get them wrong and even a well-written book struggles to find the people who would love it.
We start with positioning and audience, then turn that into a written marketing plan sized to your time and budget. It covers metadata, launch timing, the channels worth your effort and a steady rhythm for the months after release. We are candid about what marketing can and cannot do: it improves your book's chances of being found, but no one can promise sales.
A plan that starts before release day
Good marketing is steady rather than loud. A typical plan builds over several months, then keeps going after launch.
- 90 days out
Positioning
Audience, comparable titles, metadata and the core message for your book.
- 60 days out
Platform
Website, author profiles, newsletter sign-up and social presence in order.
- 30 days out
Momentum
Cover reveal, advance reader copies and early conversations with readers.
- Launch week
Release
Announcements, launch content and a simple checklist so nothing is missed.
- After launch
Longevity
Reviewing what worked, refreshing metadata and planning the next push.
What you gain with book marketing
We help you work out who your book is for, how to describe it to them and where to find them, then build a launch and longer-term plan you can actually sustain.
Clear positioning
We define your category, comparable titles and core reader so every later decision, from cover brief to ad copy, starts from the same agreed description of the book.
Metadata that works harder
Book descriptions, subtitles, categories and keywords are written for readers and retailer search alike, giving the book a better chance of surfacing where your genre's browsers already look.
A plan sized to you
Some authors have ten hours a week, others have two. We build a plan around the time and budget you really have, rather than a template that assumes plenty of each.
Beyond launch week
Most books find readers gradually. Your plan includes a calendar for the months after release: seasonal hooks, price promotions, newsletter moments and when to revisit metadata.
Everything in the brief
The exact scope is confirmed in writing before work begins, so you always know what you are paying for.
- Authors publishing independently who want a structured marketing plan
- Writers unsure which genre category their book belongs in
- Backlist authors ready to relaunch a quiet title
- Positioning statement and comparable title list
- Reader profile for your core audience
- Book description, subtitle and keyword recommendations
- Category suggestions for online retailers
- Pre-launch and launch timeline
- Post-launch activity calendar
- Channel recommendations with honest effort estimates
- Strategy call to walk through the plan
Four clear steps
- 1
Discovery
You tell us about the book, your goals, your budget and anything you have tried before. We read the manuscript or a substantial sample.
- 2
Positioning
We research comparable titles and categories, then agree with you on the core reader and the short description everything else will build from.
- 3
The written plan
You receive metadata recommendations, a launch timeline and an ongoing calendar, each task marked with the time and cost it is likely to involve.
- 4
Check-in and adjust
After launch we review what has happened together, look at what readers are responding to and adjust the next stage of the plan.
No, and you should be wary of anyone who does. Sales depend on many things outside a marketer's control, including timing, competition and reader taste. What we can do is help make sure your book is clearly positioned, well described and aimed at the right readers, which gives it a fair chance.
Ideally three to six months before publication, while the cover and description can still be shaped by positioning work. That said, it is never too late. Books already on sale can still benefit from a more deliberate second push.
Metadata is the information retailers use to file and display your book: title, subtitle, description, categories, keywords, author name and series details. It shapes where your book appears in search and browse results, and the description is often the last thing a reader sees before deciding to buy or move on.
Your marketing plan can include advice on whether advertising suits your book, which platforms to test and a sensible starting budget. Whether we set up and manage campaigns on your behalf depends on the package, and any ad spend is paid directly by you to the platform.
Plans are quoted by scope: a positioning and metadata package costs less than a full launch plan with an ongoing calendar and check-ins. After an initial conversation about your book and goals, we send a written quote that lists exactly what is included.
Let’s talk about your book
Share a few details and we will reply with practical next steps for book marketing, and a written quote if you would like one.
- No obligation and no pressure
- We aim to reply to every enquiry within one business day.
- Your details stay private
Plan My Book Marketing
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Ready to start on book marketing?
Tell us where your book is today. We will read your sample and recommend a clear, honest next step, with no obligation.