Press materials journalists can actually use
We write a news-led press release and assemble a media kit with a one-sheet, author Q&A and images, then guide you on finding the journalists, podcasters and reviewers worth contacting.
Journalists rarely cover books; they cover stories, and every book has one worth finding.
Give editors a reason to say yes
A new book on its own is rarely news. Journalists and producers respond to an angle: a timely subject, an unusual author story, a local connection or expertise that helps their audience. A strong press release leads with that angle in the headline and first paragraph, keeps the book details tidy underneath and makes it easy to request a copy or interview.
We find your angle, write the release in standard press format and build a media kit around it: a one-page book summary, a ready-to-run author Q&A, approved photographs and cover images. We also help you compile a targeted list of outlets and show you how to pitch them. Coverage is always the editor's decision, so we focus on making your pitch clear, credible and easy to act on.
A plan that starts before release day
Good marketing is steady rather than loud. A typical plan builds over several months, then keeps going after launch.
- 90 days out
Positioning
Audience, comparable titles, metadata and the core message for your book.
- 60 days out
Platform
Website, author profiles, newsletter sign-up and social presence in order.
- 30 days out
Momentum
Cover reveal, advance reader copies and early conversations with readers.
- Launch week
Release
Announcements, launch content and a simple checklist so nothing is missed.
- After launch
Longevity
Reviewing what worked, refreshing metadata and planning the next push.
What you gain with press release & media kit
We write a news-led press release and assemble a media kit with a one-sheet, author Q&A and images, then guide you on finding the journalists, podcasters and reviewers worth contacting.
A genuine news angle
We look for the hook a journalist can use, whether that is topical relevance, your background or a local link, and lead the release with it.
Media kit in one place
One-sheet, author Q&A, bio, high-resolution photographs and cover files are gathered into a tidy kit you can attach, link from your website or hand over at events.
A usable author Q&A
Smaller outlets, blogs and newsletters often publish author interviews as written. A well-crafted Q&A gives them something they can run with little editing.
Media list guidance
We help you identify relevant outlets, from regional papers and trade titles to genre podcasts and book bloggers, and explain how to find the right contact at each.
Everything in the brief
The exact scope is confirmed in writing before work begins, so you always know what you are paying for.
- Authors with a topical or newsworthy subject
- Nonfiction experts seeking interviews and speaking invitations
- Local authors approaching regional press, radio and bookstores
- Angle development and headline options
- Press release in standard media format
- One-sheet with book details and summary
- Author Q&A with eight to ten questions
- Short and long author bios for press
- Media kit folder with approved images
- Targeted media list guidance and pitch template
- Follow-up email template for journalists
Four clear steps
- 1
Find the angle
We read the book or a detailed summary, ask about your background and connections, and propose two or three angles for you to choose from.
- 2
Write the release
We draft the release with headline, dateline, quotes and book details, then revise it with you until it reads cleanly and accurately.
- 3
Assemble the kit
The one-sheet, author Q&A, bios and image files are prepared and packaged as a single kit, with web-ready and print-ready versions.
- 4
Plan outreach
We go through media list guidance with you, share a pitch template and suggest timing, so you can contact outlets with confidence.
No one can promise coverage, because editors and producers decide what they run. A strong release and media kit make it far easier for them to consider your book, and pitching the right outlets with a clear angle improves your odds, but the outcome is never certain.
Newswire services can place a release on many news sites at once, but for most books a targeted, personal pitch to the right journalists is often more effective. Whether we can arrange paid wire distribution for you, and at what cost, is something we confirm when scoping your project.
A one-sheet is a single page summarizing your book for booksellers, librarians, event organizers and press: cover image, short description, key details such as ISBN, format and price, a brief author bio and contact information. It is quick to scan and easy to print or attach to an email.
This service focuses on preparing the materials and guiding your outreach: which outlets to approach, how to find the right contact, what to write and when to follow up. Pitches often land better coming from the author directly. If you want us to handle outreach, we can discuss whether that is possible.
For print magazines, lead times can be several months, so they need materials well before publication. Newspapers, blogs and podcasts usually work closer to the date. We help you plan a staggered schedule so each type of outlet hears about the book when it can still use the story.
Let’s talk about your book
Share a few details and we will reply with practical next steps for press release & media kit, and a written quote if you would like one.
- No obligation and no pressure
- We aim to reply to every enquiry within one business day.
- Your details stay private
Request a Press Kit Quote
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Ready to start on press release & media kit?
Tell us where your book is today. We will read your sample and recommend a clear, honest next step, with no obligation.