Promotional pieces that match your cover
We design the bookmarks, posters, banners, sell sheets and digital graphics you need for signings, fairs, bookstores and retailer pages, all drawn from your cover so everything looks like one book.
- Free initial consultation
- Clear written quote
Every printed piece should show at a glance what the book is, who wrote it and where to find it.
Small pieces, carefully made
A bookmark slipped into a reader's hand at a signing may outlast every social post you write that month. Printed pieces travel: they sit on bookstore counters, end up in tote bags and get pinned to library bulletin boards. That only helps if they look professional, carry the right information and point clearly to where the book can be found.
We adapt your cover artwork and typography to each format, with correct bleed, safe margins and color settings for the printer you plan to use. Digital pieces are sized for each platform, and A+ style comparison and feature images follow each retailer's module specifications. You receive print-ready PDFs and web files, clearly named and ready to send.
What you gain with book promotional materials
We design the bookmarks, posters, banners, sell sheets and digital graphics you need for signings, fairs, bookstores and retailer pages, all drawn from your cover so everything looks like one book.
Consistent with your cover
Every item uses the same artwork, fonts and color values as your cover, so a banner, bookmark and social graphic are clearly part of one campaign.
Print files done properly
We set bleed, trim and safe zones to your printer's specifications and convert colors for print, so what arrives matches what you approved on screen as closely as possible.
Sell sheets for the trade
A sell sheet gives bookstore buyers and librarians the details they need to order: ISBN, formats, price, distributor, publication date and a short pitch for the book.
A+ style imagery
Some retailers, such as Amazon, allow enhanced content below the description, including comparison charts, character art or interior spreads. We design these images to the required dimensions.
From first read to final file
You are kept informed at every stage, and nothing moves forward without your approval.
- 1
Choose your pieces
Tell us about upcoming events, stores and platforms, and we recommend which items are worth producing, so you do not pay for materials you will not use.
- 2
Gather specifications
We confirm sizes, paper, finishes and file requirements with your chosen printer or event organizer before any design work starts.
- 3
Design and proof
Each piece is designed from your cover assets and sent as a proof, with QR codes and links tested before you approve.
- 4
Final files
You receive print-ready PDFs set to your printer's specifications and web files for digital use, organized by item and format.
A plan that starts before release day
Good marketing is steady rather than loud. A typical plan builds over several months, then keeps going after launch.
- 90 days out
Positioning
Audience, comparable titles, metadata and the core message for your book.
- 60 days out
Platform
Website, author profiles, newsletter sign-up and social presence in order.
- 30 days out
Momentum
Cover reveal, advance reader copies and early conversations with readers.
- Launch week
Release
Announcements, launch content and a simple checklist so nothing is missed.
- After launch
Longevity
Reviewing what worked, refreshing metadata and planning the next push.
Everything in the brief
The exact scope is confirmed in writing before work begins, so you always know what you are paying for.
- Authors preparing for signings, fairs and festivals
- Writers approaching independent bookstores and libraries directly
- Authors who want retailer pages to look more complete
- Double-sided bookmarks with QR code
- Posters for bookstores and libraries
- Retractable event banner artwork
- Trade sell sheet for buyers
- Social graphics for announcements and quotes
- A+ style retailer content images
- Postcards or signing table cards
- Print-ready PDFs and web-ready files
Let’s talk about your book
Share a few details and we will reply with practical next steps for book promotional materials, and a written quote if you would like one.
- No obligation and no pressure
- We aim to reply to every enquiry within one business day.
- Your details stay private
Request Promotional Designs
It only takes a minute.
Our core service is design and print-ready file preparation. You can use any printer you like, local or online, and we set up the files to their specifications. If you would prefer us to arrange printing and delivery, we can let you know whether that is available for your order.
Some retailers allow authors and publishers to add image-based modules below the book description, such as comparison tables for a series, character illustrations, quotes or sample spreads. Availability and specifications vary by retailer and change over time, so we check current requirements and design within them.
Usually, yes. A QR code that leads to your website or a single landing page lets readers find the book in seconds without typing. We point it at a page you control rather than one retailer link, so you can change the onward links later without reprinting.
Yes. Send us the organizer's requirements or your banner stand's dimensions, and we will design artwork to that exact size with appropriate resolution and bleed. Large-format pieces are viewed from a distance, so we keep text minimal and make the cover and your name the focus.
Each item is priced individually, often with a lower combined price when several pieces are designed together from the same cover assets. Once we know which items you need and their sizes, we send a quote and a schedule, with most small packages turned around within a couple of weeks.
Often paired with
Ready to start on book promotional materials?
Tell us where your book is today. We will read your sample and recommend a clear, honest next step, with no obligation.