Social media that fits your writing life
We help you choose the one or two platforms where your readers actually spend time, then give you a content plan and templates that make posting regularly feel manageable.
Readers follow authors for personality and the book's world, not for a stream of buy links.
Fewer platforms, done properly
Authors are often told to be everywhere at once, and the usual result is five half-abandoned accounts. Readers of cozy mysteries, literary fiction and business books gather in different places and respond to different kinds of posts. Picking the right platform for your genre matters far more than the number of accounts you keep open.
We look at where comparable authors find engagement, then build a content plan around a few repeatable themes: the writing process, the world of the book, reader questions and genuine news. You get editable templates in your brand style and a weekly rhythm based on the hours you can spare, so consistency comes from planning rather than willpower.
A plan that starts before release day
Good marketing is steady rather than loud. A typical plan builds over several months, then keeps going after launch.
- 90 days out
Positioning
Audience, comparable titles, metadata and the core message for your book.
- 60 days out
Platform
Website, author profiles, newsletter sign-up and social presence in order.
- 30 days out
Momentum
Cover reveal, advance reader copies and early conversations with readers.
- Launch week
Release
Announcements, launch content and a simple checklist so nothing is missed.
- After launch
Longevity
Reviewing what worked, refreshing metadata and planning the next push.
What you gain with social media marketing
We help you choose the one or two platforms where your readers actually spend time, then give you a content plan and templates that make posting regularly feel manageable.
The right platforms
We compare where readers in your genre are active, from Instagram and TikTok to Facebook groups and Threads, and recommend where to focus and what to leave alone.
Never a blank screen
A month of post ideas grouped into themes means you always know what to share next, with prompts you can adapt as the book and your news change.
Templates in your style
Quote cards, announcement graphics and story frames are designed to match your cover and author brand, then supplied as editable files you can update yourself in minutes.
A rhythm you can keep
We set a posting schedule around your writing time, with batching tips so a single sitting can prepare a week or more of content in advance.
Everything in the brief
The exact scope is confirmed in writing before work begins, so you always know what you are paying for.
- Authors who find social media draining or confusing
- Writers starting accounts ahead of their first release
- Established authors whose posting has become irregular
- Platform recommendation based on your genre
- Profile and bio optimization for each account
- Content themes and monthly post plan
- Editable post and story templates
- Caption starters and hashtag guidance
- Posting schedule built around your availability
- Simple guide to reading your account insights
Four clear steps
- 1
Audit
We review any accounts you already have, look at comparable authors in your genre and ask how much time you can realistically give each week.
- 2
Strategy
You receive a short recommendation on which platforms to prioritize, what themes to post about and how often, with reasons for each choice.
- 3
Templates and plan
We design your templates, refresh your profiles and write the first month of post ideas and caption starters for you to adapt.
- 4
Handover
We walk you through the files and schedule, then check in after a few weeks to see what is landing with readers and refine the plan.
No. Most authors do better focusing on one main platform and perhaps one secondary account. We recommend where to put your energy based on your genre, your comfort with video or writing, and the time you have, and we are happy to suggest closing accounts that are not earning their keep.
Our core service sets you up to run your own accounts with confidence, which keeps your voice authentic. Some authors prefer ongoing help with scheduling and community replies. Whether that is available, and on what terms, is something we confirm with you during the first conversation.
Organic posting is the focus. If boosted posts or a small ad test would make sense for your book, we can explain the options and help set sensible limits. Any ad budget is paid by you directly to the platform, and full campaign management would be scoped separately.
Plenty of authors are not. Short-form video does well on some platforms, but it can be done with hands, book pages, setting photographs or text overlays rather than your face. If video is not for you at all, we lean on image and text-led platforms instead.
Once we have agreed the platforms and themes, templates and the first month of content ideas usually follow within a few weeks, depending on how many accounts are involved. You receive a schedule with dates and the full price before any design work starts.
Let’s talk about your book
Share a few details and we will reply with practical next steps for social media marketing, and a written quote if you would like one.
- No obligation and no pressure
- We aim to reply to every enquiry within one business day.
- Your details stay private
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